Editorial Director, SportBusiness Group
Kevin Roberts is the Editorial Director of SportBusiness International which he helped launch in 1996. Since then he has overseen the development of the monthly magazine as well as Sportbusiness.com, the world’s leading on-line source of information about thebusiness of sport, and a specialist customer publishing service.
Kevin was previously a director of Plus Public Relations Ltd in the UK and cut his teeth in the business of sport in the early 1990s. As deputy director forcommunications at CPMA group, he was involved in projects including the 1991 Rugby World Cup, and the World Student Games.
He has written for a variety of UK and international publications andis a media spokesman on a variety of sports media and marketing issues.
He has chaired and spoken at numerous international conferences including theInternational Olympic Committee’s Conference on Sport and New Media, the General Association of International Sports Federation’s SportAccord, the FT Sports Marketing Conference, Marketing Magazine Sports Marketing Conference, theAustralian Leaders in Sport Conference and various editions of Sportel in Monaco and Miami.
Kevin combines his role with SportBusiness Group with wide-ranging communications consultancy within sport.