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Professor Kamilla Swart

Doctor of Education – Sport Tourism, Illinois State University, USA

Kamilla Swart is an Associate Professor in the Faculty of Business and heads the Centre for Tourism Research in Africa, Cape Peninsula University of Technology (from 2003). Her research interests include sport and event tourism, with a specific focus on the 2010 FIFA World Cup™ and event policies, strategies and evaluations. Kamilla serve as a Project Manager for a university-led research consortium to undertake contract research for Cape Town Routes Unlimited (2006/7-2009/10). She supervises Masters and Doctoral students and lectures tourism development and the management of events.

Kamilla has consulted broadly in the field of event tourism research. Key event evaluations conducted include Comrades Marathon, IRB Sevens Rugby (George) and the Cape Town International Jazz Festival, amongst others. Recent projects include reviewing the draft events policy for the City of Cape Town, developing the Eden 2010 Business Plan (Eden District Municipality), 2010 Lead Coordinator Economic Development and Tourism (Western Cape Provincial Government), providing research services to the 2010 FIFA World Cup™ Organising Committee South Africa, developing a 2010 strategic implementation plan for Cape Winelands District Municipality (CWDM), developing 2010 Legacy Indicators to assess the impacts of 2010 on city legacies (South African Cities Network), conducting the 2009 British & Irish Lions Tour economic impact assessment (Octagon and SA Rugby) and developing a post-2010 event strategy for Cape Town Stadium (SAIL Stadefrance). Kamilla has been instrumental in driving the national 2010 Research Agenda and has been appointed by the City of Cape Town as Research Coordinator for 2010.

Kamilla is the author of Sport Tourism and several journal articles related to sport and tourism and has delivered sport and tourism classes, research and training presentations in over 10 countries.

Kamilla worked as a sponsorship consultant for Octagon SA from 2000-2003. Two key tourism-related projects included developing and managing the event tourism strategy for the City of Durban and developing the South African event strategy. Prior to this, she worked at the Cape Town 2004 Olympic Bid (1995-1997) as a Sport Manager responsible for liaising with all the international sport federations regarding their technical requirements as well the national sport federations regarding their training venue requirements.

She completed her doctoral degree in education and sport tourism and graduated from Illinois State University (ISU) in December 2001. Kamilla was chosen as one of the 10 Outstanding Persons in Sport Tourism in the 1990s by the Sport Tourism International Council. She was awarded the Tom and Ruth Rivers scholarship, an international scholarship granted by the World Leisure and Recreation Association to outstanding students in 1999.. Kamilla, together with Prof. Urmilla Bob (University of KwaZulu Natal) and Douglas Turco (DeSales University, USA), were awarded best academic paper at the Valencia Summit - Major sport events as opportunity for development: The international promotion of the city, in October 2006. Kamilla was recently awarded the inaugural BBQ (Black Business Quarterly) Research and Development Award 2009.